Bakingo, the popular online bakery brand, has officially entered the physical retail space with the grand opening of its first-ever brick-and-mortar outlet at the Indirapuram Habitat Centre in Ghaziabad.
This move marks a significant shift in the brand’s strategy, evolving from a cloud-kitchen-only model to a comprehensive omnichannel experience.
From Cloud Kitchens to High-Street Retail
Since its founding in 2016 by Shrey Sehgal, Suman Patra, and Himanshu Chawla, Bakingo has built its reputation on a robust digital-first approach.
- Current Reach: Over 100 kitchens across 30+ cities.
- Daily Impact: Delivering approximately 20,000 orders every day.
- Customer Base: Serving nearly 600,000 consumers monthly.
While the brand has successfully mastered the delivery model, the new Indirapuram store allows Bakingo to offer a “walk-in” experience, allowing customers to engage with the brand’s cakes, pastries, and desserts in person for the first time.
Strategic Leadership and Future Goals
The retail launch comes on the heels of a major leadership update. Last month, Bakingo appointed Naveen Madan as Chief Business Officer (CBO). Madan, a veteran with over 30 years of experience—including a stint as VP of Retail at Haldiram Foods—is expected to spearhead this physical expansion.
The brand’s ambitions are clear: Bakingo aims to become a ₹1,000 crore national brand within the next five years. Expanding its “branded store footprint” alongside its existing cloud kitchens is the cornerstone of this growth strategy.
The Big Picture: By blending its efficient online delivery system with physical storefronts, Bakingo is positioning itself to capture a larger slice of India’s competitive F&B market.
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